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The Best Vegan and Cruelty-Free Makeup All sings point to a vegan make up revolution There are fish scales in your mascara and crushed beetles in your lipstick. Your favorite lip balm might be made from a fatty substance extracted from sheep's wool. And then there's the matter of animal testing. Feeling queasy yet? Animal products and byproducts have been used for beauty treatments since the days of Cleopatra's milk baths—but a growing movement is aiming to change just that. All signs point to a vegan makeup revolution—and it's happening right before your well-mascared eyes. Vegan makeup is booming: a report from August estimates that by 2025, vegan makeup will be a $20.8 billion business. It's poised to be the biggest beauty trend in 2019—but its roots actually started about three years ago. Back in 2016, Kat Von D Beauty announced it would reformulate all of its products to be vegan. Then in March 2018, cool-girl favorite Milk Makeup reformulated a f...